Icons & text

  • Icon & text

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

  • Icon & text

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

  • Icon & text

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

Course curriculum

  • 1
    Orientation (Start Here!)
    • Welcome Video (WATCH!)
    • Course Overview & Outcomes
    • How to Use This Course
    • It's Data Time! (MUST DO)
    • Next Steps
  • 2
    Pre-work: Working Thru Mental Blocks
    • Learning Objectives
    • What's holding you back?
    • Pre-work Activity: Breaking thru mental blocks
    • Pre-work Discussion
    • You did it!
  • 3
    Lesson 1 - Determine Your Course’s Worth
    • Check-in [Do this first!]
    • Overview & Learning Objectives
    • How to research your market
    • How to determine what your audience values
    • How differentiation affects your course value
    • Lesson 1 Activity: How much is your course worth
    • Lesson 1 Discussion
  • 4
    Lesson 2 - Set Your Strategy
    • Pop Quiz!
    • Overview & Learning Objectives
    • Strategies, Tactics, and Goals: What they mean for your price
    • Four strategic goals: how to choose the right one for your course
    • Lesson 2 Activity: Set your strategic goal
    • Lesson 2 Discussion
  • 5
    Lesson 3 - Choose Your Tactics
    • Introduction (WATCH FIRST)
    • Overview & Learning Objectives
    • The 5 Tactics: Overview & Value Pricing (Video #1)
    • The 5 Tactics: Anchoring & Tiered Pricing (Video #2)
    • The 5 Tactics: Premium & Gateway Pricing (Video #3)
    • Bonus Tactic: When to Make Your Course Free
    • Lesson 3 Activity: Choose your tactics
    • Lesson 3 Discussion
  • 6
    Lesson 4 - Motivate People to Buy
    • Overview & Learning Objectives
    • Introduction [READ ME]
    • The 6 motivators: How to get people to buy (part 1)
    • The 6 motivators: How to get people to buy (part 2)
    • Knowledge Check!
    • Lesson 4 Activity
    • Lesson 4 Discussion
  • 7
    Lesson 5 - Evaluate and Adjust
    • Check-in
    • Overview & Learning Objectives
    • Introduction (WATCH ME)
    • Low Sales? Why price ain't the problem
    • 3 Common Sales Issues (and solutions)
    • How long to wait before changing your strategy
    • How to evaluate tiered pricing
    • Lesson 5 Activity
    • 2 quick questions (MUST DO)

Pricing options

Explain how different pricing options might be valuable to different segments of your audience.

Call to action

This is where you seal the deal. Sprinkle this section throughout you page to push prospects to purchase!

Get started now