Icons & text

  • Icon & text

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

  • Icon & text

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

  • Icon & text

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

Course curriculum

  • 1
    Mission 00: Getting Started
    • Welcome! [START HERE]
    • How to Use This Course
    • How to Copy Google Doc Worksheets So You Can Edit
    • Before you go...
  • 2
    Mission 01: Validate Your Market
    • Mission 01 Introduction
    • Lesson 1a: How to Research Other Audiences
    • Lesson 1b: Audience Research Walkthrough
    • Assignment 1: Conduct Your Research
    • Lesson 2a: Survey Your Audience
    • Lesson 2b: Survey Walkthrough
    • Assignment 2: Create Your Survey (templates included)
    • Learning Check: Mission 01
  • 3
    Mission 02: Pre-Validate Your Idea
    • Mission 02 Introduction
    • Lesson 1: Intro to Customer Development Interviews
    • Lesson 2: How to Do Customer Development Interviews
    • Assignment 1: Schedule & Run Your First CDI
    • Assignment 2: Create Your Customer Profile
    • Learning Check: Mission 02
  • 4
    Mission 03: Analyse Your Research
    • Mission 03 Introduction
    • Lesson 1: Low-Value vs High-Value Problems
    • Lesson 2: Decoding Data: Patterns & Language
    • Lesson 3: Decoding Data: Problems & Solutions
    • Assignment 1: Analyse Research Patterns
    • Learning Check: Mission 03
  • 5
    Mission 04: Turn Data into Dollars
    • Mission 04 Introduction
    • Lesson 1: From Solutions to Offer
    • Assignment 1: Problem/Solution Worksheet
    • Bonus: Solution Ladders
    • Solution Ladder Examples
    • Learning Check: Mission 04
  • 6
    Bonus Mission: Create Great Marketing
    • Introduction: How to Create Great Marketing
    • Assignment 1: Identifying Customer Language
    • Lesson 2: Converting Language to Copy (Part 1)
    • Lesson 2: Converting Language to Copy (Part 2)
    • Assignment 2: Write Your Problem & Solution Story
    • Learning Check: Bonus Mission
  • 7
    Wrap Up
    • A final word from Janelle

Pricing options

Explain how different pricing options might be valuable to different segments of your audience.

Call to action

This is where you seal the deal. Sprinkle this section throughout you page to push prospects to purchase!

Get started now